The Malaysian Healthy Ageing Society (MHAS) is a non profit organization dedicated to educating physicians, scientists and members of the public on numerous healthy ageing issues.
MHAS believes that the disabilities associated with normal ageing are caused by physiological dysfunction which is in many cases can be treated, such that the human life span can be increased, and the quality of one’s life improved as one grows chronological older.
Although MHAS seeks to disseminate information on many types of medical treatments, it does not promote or endorse any specific treatment nor does it sell or endorse any commercial product that claims to enhance quality of life.
The Malaysian Healthy Ageing Society‘s primary objective is to create public awareness for enhancement of the quality of life. MHAS organises programmes to inform physicians, scientists and members of the public on advancement in medical sciences and biomedical technology to detect, prevent and treat age-related disease.
MHAS strongly advocates the holistic approach towards ageing healthily. Inspired by this, we wanted to develop a minimalist logo that visually communicates the word ‘holistic’ and yet is visually abstract as healthy ageing is a constantly evolving concept.
We chose a hand drawn abstract circle to represent the ‘holistic approach towards healthy ageing’. The circle is intentionally irregular to signify that while the approach is holistic, it is still not a definitive science and will always continue to evolve. We call this the ‘human factor’ in that different people have different approaches which signifies that there is no ‘one solution fits all’
The reason M is separated from the HAS is because that’s how the brand should sound phonetically from hence forth. This visual separation will lead to an easier adoption of this phonetic change in the mindset of the general public.
An adaption of RUBINE RED is the chosen brand colour. It is a strong positive colour that excites the emotions and motivates us to take action. This particular colour is also very strong visually and there is a space for MHAS to ‘own’ the colour amongst NGOs in Malaysia.
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